The Bill & Melinda Gates Foundation will match all of the money (RED) raises in 2016 up to $78 MILLION

To celebrate (RED)’s 10th anniversary, The Bill & Melinda Gates Foundation are giving  (RED) an INC(RED)IBLE gift—they will match every dollar raised by (RED) in 2016 up to $78 MILLION. With your help we can make this (RED)’s biggest World AIDS Day yet!

This match is being unlocked in the following ways, including but not limited to:

  • All (RED) partner commitments to the Global Fund to Fight AIDS, TB & Malaria made in 2016. All (RED) monies go to AIDS programs.

  • All contributions to the Global Fund from (PRODUCT)RED purchases in 2016

  • Direct donations to (RED) – including donations for the (RED) experiences on

  • All monies raised during (SHOPATHON)RED

  • (RED) partner employee donations

  • When you buy The Killers’ Christmas album on iTunes

The match is being unlocked at least one to one. In some of our activations, it’s more than that up to ten to one!

We’re so grateful for the generosity of the Bill & Melinda Gates Foundation. They have supported (RED) since the beginning and we couldn’t do what we do without them.

We hope you’ll help us make this year (RED)’s biggest yet.