There are more ways than ever before to be an activist in 2018. That’s why we’re introducing #ActivistoftheWeek. Every week we’ll be showcasing someone fighting for social justice that inspires us— whether they're marching, signing petitions, dedicating time, or even buying a (RED) product.


Ndumiso Madubela

HIV/AIDS disproportionately impacts women and girls in sub-Saharan Africa. Ndumiso Madubela is leading the charge in engaging men to be a part of the solution by starting conversations that reverse harmful gender norms. By running a program in South Africa called the Men’s Dialogues, Ndumiso talks to men about gender-based violence, safe sex, and more.

Describe Your Job in One Sentence or Less:  

I lead the Men’s Dialogue project, as part of the Desmond Tutu HIV Foundation, to create a space where men can unpack and engage on the social ills in society.

Determined to:  

Change the status quo and push the human race forward.

Go to Meal:  

Burger and wine.

Fun Fact:

I’m a brand-new dad! It’s important to me that my son has different idea of what it means to be a man — that the definition is something that is positive and the norms are not detrimental to someone else.




Chloe was born with a severe foot deformity. She has had numerous operations and faced daunting challenges, but has always met each hurdle with emotional strength and grace. Chloe shares her story to inspire others to embrace their uniqueness and boldly face their beautiful selves.


I am an anti-bullying activist, inspirational speaker on self-acceptance, published author, founder of my international movement STAND Beautiful, and want to change the world.


A discussion with Bono about injustice. In 2015 I won a (RED) Omaze experience and had the opportunity to meet and talk to Bono about being a victim of an assault because of my severe foot deformity, inspiring me to tell my story and speak for those who cannot speak for themselves.

Determined to:  

Get everyone to Stand Beautiful. It’s a movement, a choice, a proclamation, and a lifestyle; it’s the decision to see your society-deemed “imperfections” as beautiful and to believe that differences are worth celebrating.

Fun Fact:

Last summer I got the word “beautiful” tattooed over my deformed foot in my own handwriting. It is a reminder that my foot is beautiful in its scars, crookedness and lack of toenails. I’ve learned that only I have the power to determine what my labels are - that I’m not stuck as the victim. Now when I look down at my deformed foot, all I see is beauty.



Jean Claude muhire


Jean Claude is a published author, filmmaker, peer educator, and advocate for children's rights in Rwanda. His work focuses on improving the lives of the people in his community through education, peace-building, and advocacy.

Describe your job in one sentence:  

Through interactive theater and sports programs at the Kimisgara Youth Center, I teach the youth community on how to protect themselves from HIV. 

Determined to:  

Educate young people in my country. 

inspi(RED) by:  

My mother. 

Fun Fact:

In addition to my work, I am a full-time supporter of chicken wings. 



Branden harvey

The news is filled with injustice, hate and fear, but Branden Harvey is choosing to celebrate those who do good in their communities. By founding Good Good Good, Branden has created an uprising of change seekers. The stories he shares are designed to leave people feeling less overwhelmed and more capable of being part of the good in the world.

Describe your job in one sentence:  

I tell stories of the good in the world through photos, stories, podcasts, and even a print newspaper called the #Goodnewspaper.

Determined to:  

Help people reject cynicism and apathy and get involved in fighting injustice.

inspi(RED) by:  

People who use their platforms to make a difference in the world.

Fun Fact:

I spent time in Rwanda with (RED) in 2016, but have been a fan since 2006.

Activist with (RED) because:

I believe we can end AIDS in our lifetime. We've already made so much progress and it's exciting to think about the impact we'll continue to make.


David heath


Socks are the number one requested clothing item at a homeless shelter. David Heath, co-founder and CEO of our partner Bombas, used this fact as the driving force behind the company. For every pair of Bombas socks purchased, a pair is donated to the homeless community here in the U.S. And when you buy (BOMBAS)RED socks, you are also helping fight HIV/AIDS in sub-Saharan Africa. 

Describe your job in one sentence:  

My day is spent empowering those around me to be their best selves and do their best work, to continue driving our mission and business forward. 

Determined to:  

Spread compassion and awareness around the issue of homelessness. 

inspi(RED) by:  

The incredible people I work with every day. 

Fun Fact:

I have a Bombas tattoo on my arm, which I got when we reached our first one million pairs of socks donated to those in need. 

Activist with (RED) because:

(RED) is one of most prominent pioneers in the movement of brands who exist solely to do good in the world. Doing good is the whole reason we started Bombas, and it’s an honor to work alongside (RED).