"Red is the color of emergency. (RED) uses the force of consumerism to defend the world's most vulnerable. That's it. It’s that simple." – Bono


What is (RED)?

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight to end AIDS. (RED) partners with the world’s most iconic brands to develop (RED)-branded products, experiences, and services that, when purchased, trigger contributions to the Global Fund to Fight AIDS, tuberculosis, and malaria. These contributions are then invested in HIV/AIDS programs in sub-Saharan Africa.

Why was (RED) created?

(RED) was designed to kick-start a sustainable flow of private sector money into the Global Fund. Before the creation of (RED), businesses had contributed just $5 million to the Global Fund, which put the Global Fund’s charter under threat. Since launching in 2006, (RED) has generated nearly $700 million to fight AIDS–more than any other business initiative among Global Fund donors.

What is the Global Fund, and how does it partner with (RED)?

The Global Fund is a partnership between governments, civil society, the private sector, and people affected by AIDS, tuberculosis, and malaria designed to accelerate the end of these three diseases as epidemics. The Global Fund mobilizes and invests more than $4 billion a year to support programs run by local experts in communities that are most impacted. It’s one of the most effective organizations fighting these diseases and is responsible for about 1/5th of all HIV/AIDS funding worldwide.

To date, (RED) has generated nearly $700 million for the Global Fund to support HIV/AIDS grants. 100% of that money goes to work on the ground–no overhead is taken.

(RED)-supported Global Fund grants have impacted more than 245 million lives worldwide through prevention, treatment, counseling, education, testing, and care services. All programs are reviewed and measured for success to ensure maximum impact.

Learn more about (RED)’s impact here.

Is AIDS still a global epidemic?

Absolutely. Though new infections have declined significantly over the last two decades, there are still 38 million people living with HIV. Last year, 1.5 million people contracted HIV and 680,000 people died of AIDS-related illnesses.

Does (RED) profit from the sale of (RED)-branded partner products and services?

No. 100% of (RED) money from partner products, services and experiences goes to work on the ground–no overhead is taken.

Is (RED) a 501(c)(3)?

Yes, (RED) is a 501(c)(3). (RED) is a division of The ONE Campaign, a 501(c)(3) organization.

(RED) is a division of The ONE Campaign, a global movement to end extreme poverty and preventable disease by 2030 so that everyone, everywhere can lead a life of dignity and opportunity. Whether lobbying political leaders in world capitals or running cutting-edge grassroots campaigns, ONE pressures governments to do more to fight extreme poverty and preventable disease, particularly in Africa, and empowers citizens to hold their governments accountable.

While (RED) focuses on raising awareness and contributions for the AIDS fight, ONE advocates the public sector to garner both support and government funding for all three preventable diseases the Global Fund supports: AIDS, tuberculosis, and malaria. Working in tandem, (RED) and ONE work to achieve their shared goals of economic empowerment and disease prevention.

Click here to learn more about The ONE Campaign

Where is (RED) based?

(RED) is located in New York, NY.




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