(RED) was founded by Bono and Bobby Shriver in 2006 to turn companies into a cavalry to fight the AIDS pandemic. Today, that cavalry is proudly fighting the urgent threat of COVID and its devastating impact on the most vulnerable communities, answering the need for a truly global response.
(RED) partners with the world’s greatest brands to create (RED) products and experiences—all of which raise money for the Global Fund, one of the world’s largest funders for global health. Every action you take with (RED) helps save lives.
The money raised by (RED)’s partners and campaigns goes directly to strengthen health systems and support life-saving programs in the communities where pandemics hit hardest.
Since 2006, (RED) has turned companies into a global force to fight the world’s biggest health emergencies.
These emergencies—like AIDS and COVID—flourish in communities where poverty and discrimination based on race, gender, and sexual orientation thrive.
Together with our partners, supporters, and collaborators, (RED) sounds the alarm on the injustices of global health and funds programs that save lives.
(RED) was made for this moment.
OUR POLICY PARTNERS
The Global Fund is a partnership designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics.
As an international organization, the Global Fund mobilizes and invests more than US$4 billion a year to support programs run by local experts in more than 100 countries. In partnership with governments, civil society, technical agencies, the private sector and people affected by the diseases, we are challenging barriers and embracing innovation.
(RED) is a division of The ONE Campaign, a global movement campaigning to end extreme poverty and preventable disease by 2030, so that everyone, everywhere can lead a life of dignity and opportunity.
ONE believes the fight against poverty isn’t about charity, but about justice and equality. Whether lobbying political leaders in world capitals or running cutting-edge grassroots campaigns, ONE pressures governments to do more to fight extreme poverty and preventable disease, particularly in Africa, and empowers citizens to hold their governments to account.