THIS IS HOW Primark IS FIGHTING AIDS
Primark and (RED) have embarked a new international partnership to fight AIDS, with the launch of a bespoke collection of clothing and accessories, available now in all Primark stores. Primark will donate 10% of the purchase price of every item sold to the Global Fund, or a minimum of £750,000, to support life-saving HIV/AIDS programs.
The inaugural collection channels the iconic (RED) maxims, ‘InspiRED’, ‘CultuRED’, ‘EmpoweRED’, with bold graphic treatments across the range, which includes menswear, womenswear, kidswear and accessories. The design is rooted in athleisure and streetwear, with t-shirts, sweatshirts, hoodies and pants all part of the offering.