Cameo is joining (SHOPATHON)RED for the second year in a row to help you cross everyone off your holiday shopping list. In honor of World AIDS Day on December 1st, (RED) and Cameo are offering personalized celebrity shout-out videos that help save lives.Read More
If you’re still trying to figure out what to ask for this during the holidays, (SHOPATHON)RED has you covered. Check out these 5 awesome Black-owned brands that are supporting (RED)’s fight against pandemics this holiday season.
(SHOPATHON)RED is back, and this year, Merck (known as MSD outside the U.S. and Canada), has come on board to make the campaign bigger and better than ever before.Read More
In honor of World AIDS Day 2019, TikTok is encouraging users to #MakeItRed to show their support for the AIDS fight.Read More
SHOPATHON wouldn’t be SHOPATHON without epic celebrity experiences, and this year, we’re taking things to a whole new level of epic-ness with the launch of an exciting new partnership with the personalized celebrity shout-out app, Cameo.Read More
This year, Bank of America deepened its commitment to (RED)'s fight against AIDS by signing on as the Official Payment Provider of (SHOPATHON)RED.Read More
In support of the (SHOPATHON)RED – a month long holiday shopping extravaganza launching on World AIDS Day, December 1 2015 - Scarlett Johansson stars alongside music legend, Barry Manilow, and Jimmy Kimmel, in the '(RED) Shopathon Holiday Jingle’.Read More